The "V" factor

Vouchers have always been one of the many ways to attract consumers. Once a tool for sales promotion, new age marketers are now using vouchers as a mean of business. One of them is local-breed http://www.vouchies.com/

Vouchies offer something novel to local consumers.

How does it work? (http://www.vouchies.com/how_it_works)
Vouchies works alot like group buying, however the exclusive deal is on only if a number of members express interests, that's how Vouchies maintain "harmony" for business owners who offer the exclusive deals.

I particularly like the deal-o-meter, it creates a sense of urgency for people to take initiative for a limited time offer.

I'm glad that vouchies is one of the very few local firms to have paid attention to social media , and its strategy of engaging its members through social media such as facebook is a plus +++ its concept of "crowd-ing", getting everyone together, on a single objective is encouraging.

Though it might be tough to get every member together at first and get adjusted to group purchase... but it should gradually take form.

What vouchies might want to do next is to offer a variety of products appealing to pockets of its members, such as those interested in technology, gadgets, lifestyles, beauty and etc, and keep their members interested, and continue to enforce and enrich on their referrals programme.

Good work and good luck, vouchies...